Born and raised in Dallas Texas, Darius moved to Norman Oklahoma in 1987 after graduation from Lake Highlands High School to attend the University of Oklahoma. It was during this time in college that Darius confirmed it was the world of couture was one of his major passions and that he wanted to become a fashion designer specializing in unique evening gowns, special occasion dresses, and informal bridal wedding dresses.
After some moderate local success in Oklahoma, Darius as a new designer decided that he was ready to take his evening wear designs to the national level. It was then, that the marriage of determination, compassion, design, & fashion sense were perfectly melded into Darius producing his own designer collection of high end formal evening wear gowns.
He introduced his first collection at the Atlanta Apparel Market in October of 1996. This was the beginning of the label “Darius Cordell” Couture taking its rightful place as a contender in the pageant gown arena. Just over a year later, Darius as a new designer introduced his first collection of informal wedding gowns that has since evolved into a successful line on its own.
The design firm that was soon incorporated as, Darius Cordell Inc, in the early days exhibited designs exclusively only to bridal salons and retail stores for years from a private showroom within the Dallas International Apparel Market. The company also attended other regional wholesale markets in Chicago, Las Vegas and New York.
In 1998 the company relocated back to Darius’ native home of Dallas Texas where he has experimented with selling his designs to select retail clients in the Dallas Metroplex area via his private studio. A year later in 1999 the company’s website http://www.dariuscordell.com was born and open the doors to a plethora of new mail order retail clients world wide.
The company still offers the collection wholesale to retailers for resale via regional markets for even further exposure nationwide. However the direct consumer response locally via mail order through the internet, retail, has been great. Recently the company moved their offices to an upscale retail studio showcasing the entire collection. We are now open to the retail public (as well as the wholesale community) from a new location in Hackberry Crossing office park that is located just minutes from the Stonebriar mall in Frisco which is just 25 miles north of Dallas.